An Epic Of Epic Fail

August 14th, 2010 by Kyle

K.O. in the first round.

Early box office numbers from Friday the 13th of August (via Bleeding Cool):

1. The Expendables (Lionsgate) NEW [3,270 Theaters]
Friday $13.5M, Estimated Weekend $34M

2. Eat Pray Love (Sony) NEW [3,082 Theaters]
Friday $9M, Estimated Weekend $26.5M

3. The Other Guys (Sony) Week 2 [3,651 Theaters]
Friday $5.7M (-56%), Estimated Weekend $17.2M, Estimated Cume $70M

4. Scott Pilgrim v The World (Universal) NEW [2,818 Theaters]
Friday $4.7M, Estimated Weekend $11M)

5. Inception (Warner Bros) Week 5 [3,120 Theaters]
Friday $3.4M (-38%), Estimated Weekend $11.5M, Estimated Cume $248.6M

So, looks like Scott Pilgrim is a Box Office Bob-omb.

I hate to say I told you so, but… hey, wait, no I don’t. Nobody wants to hear about the love lives of hipster d-bags. I didn’t, and neither did anybody else.

This also proves a point that I’ve been making for a long time: that pleasing hardcore geeks is not the key to success or failure for a sci-fi/superhero/comics film. It’s simply not a big enough demographic to matter all that much – not on the scale that Hollywood is used to. The geeky community was jazzed for this movie, gave it glowing reviews, generated huge internet buzz for it – and by Hollywood standards it was still a stinking flop because even though the geeks showed up for it in droves, it looks like they’re the only people who did. So remember that – the next time someone tells you that a superhero or sci-fi movie can’t succeed because it’s not doing right by the hardcore fans, point at the epic failure of Scott Pilgrim and remind them that that shows how much the hardcore geeks (really don’t) matter in Hollywood.

“Box Office Bob-omb”… HAH! I crack me up!

UPDATE: I call your attention to an excellent piece by John Tyler over at Cinema Blend, which explains in detail why Scott Pilgrim vs. The World (which Tyler actually liked) failed miserably at the box office. His points are very similar to mine, and the article is very much worth reading.

UPDATE II: I stand corrected. Scott Pilgrim didn’t come in fourth at the weekend box office. It came in fifth – behind Inception, which has been out for a month and a half. Hoo dawg is this movie ever a turkey.

UPDATE III: Wow. It’s actually gotten to the point where Scott Pilgrim is such a box office disaster that SP fans are writing open letters begging Twilight fans to come bail the movie out before it faces oblivion. Now that’s some desperation.

And it still won’t work. I’ve said it before and I’ll say it again: This movie bombed because no one cares about the love lives of a bunch of hipster d-bags. And say what you want about Edward, Bella, and Jacob – at least they aren’t that.

UPDATE IV: Ironically speaking of the above: In its second weekend, Scott Pilgrim got spanked by – wait for it – Vampires Suck. Vampires Suck came in second, making almost as much in one day as Scott Pilgrim, which came in tenth, has in a week. Oh, and Inception, in its sixth week, came in ninth, to beat Scott Pilgrim yet again.

Drop this movie on Afghanistan, because it’s a bomb.

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Categories: Movies