An Epic Of Epic Fail

August 14th, 2010 by Kyle

K.O. in the first round.

Early box office numbers from Friday the 13th of August (via Bleeding Cool):

1. The Expendables (Lionsgate) NEW [3,270 Theaters]
Friday $13.5M, Estimated Weekend $34M

2. Eat Pray Love (Sony) NEW [3,082 Theaters]
Friday $9M, Estimated Weekend $26.5M

3. The Other Guys (Sony) Week 2 [3,651 Theaters]
Friday $5.7M (-56%), Estimated Weekend $17.2M, Estimated Cume $70M

4. Scott Pilgrim v The World (Universal) NEW [2,818 Theaters]
Friday $4.7M, Estimated Weekend $11M)

5. Inception (Warner Bros) Week 5 [3,120 Theaters]
Friday $3.4M (-38%), Estimated Weekend $11.5M, Estimated Cume $248.6M

So, looks like Scott Pilgrim is a Box Office Bob-omb.

I hate to say I told you so, but… hey, wait, no I don’t. Nobody wants to hear about the love lives of hipster d-bags. I didn’t, and neither did anybody else.

This also proves a point that I’ve been making for a long time: that pleasing hardcore geeks is not the key to success or failure for a sci-fi/superhero/comics film. It’s simply not a big enough demographic to matter all that much – not on the scale that Hollywood is used to. The geeky community was jazzed for this movie, gave it glowing reviews, generated huge internet buzz for it – and by Hollywood standards it was still a stinking flop because even though the geeks showed up for it in droves, it looks like they’re the only people who did. So remember that – the next time someone tells you that a superhero or sci-fi movie can’t succeed because it’s not doing right by the hardcore fans, point at the epic failure of Scott Pilgrim and remind them that that shows how much the hardcore geeks (really don’t) matter in Hollywood.

“Box Office Bob-omb”… HAH! I crack me up!

UPDATE: I call your attention to an excellent piece by John Tyler over at Cinema Blend, which explains in detail why Scott Pilgrim vs. The World (which Tyler actually liked) failed miserably at the box office. His points are very similar to mine, and the article is very much worth reading.

UPDATE II: I stand corrected. Scott Pilgrim didn’t come in fourth at the weekend box office. It came in fifth – behind Inception, which has been out for a month and a half. Hoo dawg is this movie ever a turkey.

UPDATE III: Wow. It’s actually gotten to the point where Scott Pilgrim is such a box office disaster that SP fans are writing open letters begging Twilight fans to come bail the movie out before it faces oblivion. Now that’s some desperation.

And it still won’t work. I’ve said it before and I’ll say it again: This movie bombed because no one cares about the love lives of a bunch of hipster d-bags. And say what you want about Edward, Bella, and Jacob – at least they aren’t that.

UPDATE IV: Ironically speaking of the above: In its second weekend, Scott Pilgrim got spanked by – wait for it – Vampires Suck. Vampires Suck came in second, making almost as much in one day as Scott Pilgrim, which came in tenth, has in a week. Oh, and Inception, in its sixth week, came in ninth, to beat Scott Pilgrim yet again.

Drop this movie on Afghanistan, because it’s a bomb.

Tags: , , ,
Categories: Movies

3 Responses to “An Epic Of Epic Fail”

  1. Monkfish says:

    Man, you’re sort of a tool huh? I mean I hate hipsters just as much as the next guy, with their fucking ironic t-shirts, and those earrings that make the giant holes in your ears, what the fuck is the point of those? But still, I went and saw Scott Pilgrim and enjoyed it. Why? Because I can step down from my moral high-horse for a couple of hours and revel in my slacker generation. Sure, it’s a bunch of 20 year olds whining about their love life but weren’t we all like that at some point? You can’t tell me that the minute you turned 20 you were straight up, ready to work, had everything figured out and weren’t going to take shit from anybody till you were president of the United States? Oh wait, you write a “comedy” blog that caters to fucking 4channers. I mean honestly “Cancer that’s killing /b/”? You’re the type of person who killed 4chan and made it such a fucking scumhive. The person who wouldn’t sit down, and keep it to himself, now its out in the real world and everybody has to deal with it.

    You really need to calm the fuck down, eat some popcorn and enjoy a goofy run through the life of a teenage slacker who learns in the end, to stop running from his problems, grow up a bit, and fight for what he believes in. But you probably never made it to the end, because you were too busy making fun of the only fanbase probably interested in this shitty blog.

    And do you know why we as hardcore fans want our heroes respected? Because we’re the ones supporting them beyond their time on the screen. We’re the ones reading their comics and buying their maquettes and we would just like our medium treated like something more than a cashcow.

    Jeez, the internet gave everyone an opinion, but people need to learn that nobody fucking cares.

  2. stupidscreenname69483983 says:

    I’m almost 50, don’t read comics anymore (not since the 70’s anyway), married with 2 kids, professional, and I liked the movie! I walked away with the op that Scott is a pathetic excuse for a male, he is a slacker, Knives is MUCH cuter than Ramona, and lots of other perceptions. But I still liked the movie! I could care less about geeks, hipsters or slackers. I was amused by the zero-gravity energy of Scott Pilgrim and engaged by the cinematic style of the film. I for one am glad I didn’t have to share the theater with throngs of teens, who generally make going to a movie these days an exercise in consideration frustration. I’ll rent it when it comes out just to turn the volume up, I may have missed some of the better dialog due to my failing hearing!

  3. Dave says:

    Wow, you’re a tool.

Leave a Reply