Marvisney: Dave Answers All Your Questions

August 31st, 2009 by Kyle


Presuming that you’re Rich Johnson.

Dave responds to Rich Johnston’s Ten Questions Marvel And Disney Still Have To Answer (which you should read first, before reading here further):

1) I would imagine one of two things. First, Disney pulls the title licensing agreement and transfers everything to Marvel. Second, DIsney spends a bit of extra cash and buys Boom, merging it with Marvel.

2) This is a non-question. Marvel’s been moving towards direct distubution for years now. Sorry, Diamond, but you’re probably going to get screwed here.

3) We’re going to directly answer that question on our next podcast. The short answer is that this is another non-issue. After all, Disney produces such adult fare as Lost, Desperate Housewives, and Grey’s Anatomy through their ownership of ABC.

4) Yes, Marvel can squeeze competitors out. Especially if Diamond goes under becasue of this merger. However, if digital publishing becomes the industry norm along with small print runs, then it becomes harder for Marvel to be the Microsoft of the industry.

5) $4 billion is a bit much. But consider that the new wave of movies under Marvel are gaining momentum again. Iron Man pulled in $300 million. Spider-Man alone is worth a couple billion; even a 50/50 revenue split with Sony makes it worth 1 quarter of the purchace price. And that’s not including X-Men and the upcoming Thro, Cap, and Avengers movies or anything else from the Marvel line. My guess is that Disney recoups it’s cost here in about 4 or 5 years.

6) Again, we’ll talk about how all the arms of Disney interact with each other in the next podcast. Also, Disney faced boycotts over benefits to gay employees and special ‘gay familiy’ days. The protestors have all been told politely to get off the lawn.

7) My guess is, becasue Disney is currently undergoing a $1 billion makeover for California Adventure, and the lack of a Marvel Attraction at Universal Studios Hollywood, this means the time is right to add an extention to California Adventures that is Marvel themed. When the contract with Universal is up, so long and thanks for the memories.

8) No. Becasue this is no way Howard the Duck can be made any better. It s the pinnacle of awesomeness.

9) The Hulk. Sorry, Bob.

10) They’ve done holographic pogs beck in the 90’s. If things go wrong, and a Jonas Brothers comic book would be an indication that things are indeed wrong, it’s not that far of a stretch.

(Note: This was previously in the Comments section, but deserves to be on the front page).

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3 Responses to “Marvisney: Dave Answers All Your Questions”

  1. David says:

    Just ran some numbers off Box Office Mojo for Marvel movies made since 2000. Basically, total worldwide gross minus production costs is $4 billion, with Punizher: War Zone the only Marvel film to show a net loss ($10M Worldwide, $35M production). These are only the box office takes and don't include DVD and merchandising sales. So, assuming a 50/50 revenue split between Marvel and the various film companies, Marvel films have netted about $2 billion for Marvel in 9 years. Again, these are just box-office numbers and don't include DVD sales or merchandising. Taking these numbers into account, I think that Disney might start recouping the cost in maybe 5 or 7 years. Still, an impressive turaround

  2. Anonymous says:

    Marvel got bugger all for X-Men, Fantastic Four, Spider-Man movies etc. Those were bankruptcy deals. And they are perpetual as long as the movies keep coming out.

  3. David says:

    Yes, let me clarify. Disney doesn't get any money from any previous movies, of course. I'm just using these as an example of possible future performance from the Marvel IP in the movie arena. Of course, all this depends on how the deals with the various studios (Sony, Fox, Paramount, Universal) are structured. It's all guess work right now, but the bottom line is that Marvel has a very valuable film division that can turn this deal profitable very quickly for Disney.

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